ASSAULT FITNESS
Paid Search // Paid Social
THE BREAKDOWN
Challenge
At the start of each new year, Assault Fitness runs a one-day flash sale that’s typically one of their highest performing revenue days for the entire year. To keep the sale top of mind, our designers are tasked with creating assets that capture audience attention and generate buzz around the sale, while our digital teams are tasked with beating previous years’ sales records.
Solution
For one of the brands most successful New Year’s Sales, we revamped their typical sales assets and ran multiple teaser ads across paid + organic social channels in the week leading up to the sale launch. Teasing the sale details gave us the opportunity to drum up more intrigue than we’d experienced in previous years.
Strategy
All ad creative was swapped once the sale went live, and new ads were monitored for performance throughout the entire 24-hour sale period.
