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KOMPLEX NUTRITION 

Branding + Identity // Product + Package Design

THE BREAKDOWN:

Challenge

KompleX Nutrition was a completely new brand that was test launching on Amazon prior to building out full branding, company website, and online presence. Our challenge was to create a personality for the brand as well as the appearance of a full-fledged company using only packaging, logo design, and a light brand story.

Solution

We leveraged KompleX Nutrition’s parent brand, Bear Komplex, to drive email and social traffic to their new social channels and landing pages to gather followers and emails. A few hours after our first email announcement announcing the brand and letting our audiences know that the products were coming soon, we were able to gain over 200 instagram followers and generate over 700 page views. 

Process:

Our team started with mood board with concepts in different categories to help our clients narrow down the style they wanted the brand to develop.

 
 

Logo Design:

Once an initial style was selected,
our designers created greyscale logo options to hone in on the exact branding.

 

Brand Colors:

When it came time to establish brand colors, our team recommended combining packaging design and brand color selection together since the client wanted the logos to change colors for different ingredient and flavor formulas.

 

Additional Services:

Branding, Identity Design, Product + Packaging Design, Graphic Design, Brand Identity, Positioning, Competitor Analysis, Market Entry